For years, advertisers have been able to use Twitter Ads to grow their business. Twitter Ads is the perfect way to get your business, products and services in front of highly targeted audiences on Twitter. Pre-targeted with thousands of interests, locations and behaviors that users express through their tweets, the Promoted Tweet ad campaigns let you get results from your advertising dollar by giving your business more exposure.
Now, you can do even more with the introduction of several new advertising products. Here are three ways that Twitter is making it easier to reach your customers:
Website Conversions Optimization
Website Conversions Optimization (WCO) is a major rebuild of the conversion goal that will improve the way advertisers reach customers who are most likely to convert on a lower-funnel website action. This is an important part of expanding advertiser targeting options by providing additional ways to target your audience for high-value future purchases or sales.
The new website conversions optimization feature will allow businesses to target users who have visited their website, completed a purchase on their site, or visited multiple times.
These new ads will be available for advertisers using the Audience Network, which uses data from other apps and websites to reach people who are likely to be interested in what you have to offer.
Dynamic Product Ads
If you are wondering what Twitter’s new Dynamic Product Ads are all about? As it is aptly termed, the Dynamic Product Ads on Twitter will dynamically deliver relevant products in an ad, based on what you are engaged with off and on the platform. This makes it easier for people to discover products they actually want, which means more sales or conversions.
Dynamic product ads allow you to create ads that show different products based on the interests of your target audience. For example, if an advertiser wants to sell a necklace, they can target users who’ve shown interest in buying jewelry or necklaces in their previous searches or site visits.
This feature can be targeted by keywords and placements and works across Facebook, Instagram and Messenger platforms (in addition to Twitter).
Screenshot from: business.twitter.com/en/blog/launching-performance-products.html, November 2022.
Collection Ads
Collection ads are a new type of ad unit that will allow advertisers to show products that are relevant to their audience. Collection ads are an innovative new format that will help brands tell their story and showcase their products in a more engaging way. This new ad format helps users discover more than one item, making it easier for them to find more of what they want. Collection ads will also make it easier for brands to drive various objectives through a single ad through the use of multiple microsites or landing pages
They can be formatted as a carousel, slideshow or grid.
According to twitter, this is the first mobile-first format and it’s designed for businesses who want to drive sales from their ads.
Screenshot from: business.twitter.com/en/blog/launching-performance-products.html, November 2022
Twitter has created a rich, dynamic environment that enables greater interactions between brands and consumers. This platform has grown immensely in the past few years and will continue to evolve at an accelerated pace. With the new features, businesses can now be more creative in how they engage with consumers on this social network.
These new features will continue to help advertisers increase their conversion rates by targeting people who are more likely to take action based on the content they see. The changes will also make it easier for advertisers to create custom ads that better reflect the look and feel of their brand.
