Deciphering CTV in Digital Advertising
June 6, 2024
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CTV and streaming placements provide marketers with the opportunity to bring the addressability of the digital landscape to television
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UAE Social Media Stats – Things to learn from the year that went by
March 12, 2024
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Gain insights from UAE social media trends of the past year to refine your digital strategy
Is Snapchat going to be the next big thing in digital advertising?
March 7, 2024
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Is Snapchat the next frontier for digital advertising? Examine its evolving role in shaping marketing strategies and audience targeting approaches.
NEW CTV FEATURES IN GOOGLE ADS
March 9, 2023
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New features have been added to Google’s Display & Video 360 platform helping advertisers plan, purchase and measure connected TV or CTV campaigns. Marketers can
FIND COMPELLING NEWSLETTERS WITH LINKEDIN’S NEW FEATURE
February 13, 2023
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Highlights: With a new feature, users can now see what newsletters other members have subscribed to in the app. LinkedIn is making it extremely simple
TOP 5 SEO AUDIT TOOLS
December 5, 2022
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As awareness increases, businesses are investing more and more in social media and digital marketing in unique ways to increase brand awareness and attract new
INFLUENCER MARKETING FOR B2B BRANDS
December 2, 2022
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A report in August found that 86% of brands successfully used influencer marketing to advertise their brand. For most marketers, the strategy is working, and
TOP 5 SOCIAL MEDIA MANAGEMENT TOOLS YOU MUST USE IN 2023
November 21, 2022
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It is the age of social connectivity, and every modern business must stay visible and active on the myriad of social media channels available today.
IN-DEPTH GUIDE TO GOOGLE ANALYTICS 4
October 26, 2022
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Announcement: On July 1, 2023, the standard version of Google Analytics will stop processing new data. In turn, Google Analytics 4 will track website activity
CORE WEB VITALS GOOGLE’S OFFICIAL RANKING FACTOR
October 24, 2022
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The long-term success of a website depends on its ability to optimise the quality of user experience. As a marketer, business owner, or developer, you
